Minnesota Lottery

Brand Campaign, TV Commercial, Radio Spot

The Minnesota State Lottery and the Minnesota Twins teamed up to bring Twins fans the ultimate scratch ticket game.

The Brief

The Minnesota State Lottery partnered with the Minnesota Twins to create the ultimate scratch game for Twins fans. Custom-made for true Twins fans, this unique ticket offers up cash, Twins gear and other Twins-related prize packages. Our campaign included lots of easter eggs that only Twins fanatics would truly appreciate.

TV Commercial (Extended Cut)

60s Radio Ad